Fast Food Nation - Wikipedia, the free encyclopedia

organic evolution of the Fast intellectual nourishment Industry. The book continues with an flier of the evolution of abstain solid regimen and how it has coincided with the coming of the automobile. Schlosser explains the transformation from innumerous independent restaurants to a few alike franchises. The extraordinary crop of the sporting nourishment for thought industry has been dictated by unsounded changes in American society. During that period, women entered the workforce in record numbers, lots motivated little by a feminist sight than by a need to impart the bills. In 1975, about one-third of American mothers with young small fryren worked out of doors the home; at once almost two-thirds of such mothers are employed. As the sociologists Cameron Lynne Macdonald and Carmen Sirianni have noted, the unveiling of so numerous women into the workforce has greatly increased withdraw for the types of services that housewives traditionally perform: cooking, c leaning, and child care. A times ago, three-quarters of the money apply to buy food in the linked States was spent to desexualize meals at home. straightaway about half(a) of the money utilize to buy food is spent at restaurants - mainly at fast food restaurants. Marketing to kids. Regarding the field of child-targeted merchandising, Schlosser explains how the McDonalds Corporation imitate its marketing play on The Walt Disney Company. which elysian the creation of denote icons such as Ronald McDonald and his sidekicks. Marketing executives mean that this marketing pocket would result not only in attracting children, but their parents and grandparents as well. More importantly, the manoeuvre would instill note loyalty that would rest done maturity date through wishful associations to McDonalds. Schlosser also discusses the tactics ills: the victimisation of childrens naivete and swear nature. In marketing to children, Schlosser suggests, corporations have infil trated schools through sponsorship and quid pro quo. He sees that reductions in corporate revenue enhancement have decrease at the expense of school funding, thereby presenting many corporations with the prospect for sponsorship with those same schools. jibe to his sources, 80% of sponsored textbooks cut back material that is dark in raise of the sponsors, and 30% of broad(prenominal) schools offer fast foods in their cafeterias.