"The Truth About Tweens"

The Truth about Tweens is an expression dealing with issues facing children in the eight to fourteen age assort. The article focuses on tweens disbursement power, their insecurities and daily lives. The insets, How Parents Can Help and The Age of Obsession, address the role of parents in the world of tweens. The beginning of the article focuses on the buying power of tweens, or 8 to 14 genial class olds. Marketers of decennium tar stand these highly plastic consumers. The typical ten year old receives around fourteen dollars a week in spendable income. Most of this m oney goes to buy wearing apparel; tweens view name check off clothes as one of the quickest routes to acceptance. The article similarly asserts that the spending power of tweens outlying(prenominal) exceeds their own income. James McNeal, professor of trade at Texas A&M University, estimates that in 1997 tweens had take up bring everywhere $128 billion in family spending. Tweens have influen ce over which movies to family watches, the fiber of soda the family drinks and ever which type of car, or minivan, their parents buy. A very legitimate question that the articles asks, and answers, is how this age group came to have so oftentimes influence over the familys consumer purchases. viciousness is one reason that the article identifies. Parents today often pass away their children at home alone(predicate) after school.

Parents may try to replace quality metre with material possessions. Parents may also liberty chit material rewards in exchange for cooperation or good grades. some other reaso n the article gives is that most parents of ! tweens have more elective ideals than previous generations of parents. Todays parents often ask their childrens opinions; this makes it even harder for parents to say no to their children. A variety of problems rise up from tweens being given(p) so much influence. First, they often... If you want to get a proficient essay, order it on our website: BestEssayCheap.com

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